{"id":25670,"date":"2026-09-28T17:32:23","date_gmt":"2026-09-28T21:32:23","guid":{"rendered":"https:\/\/diarioellabrador.cl\/?p=25670"},"modified":"2026-09-28T17:32:25","modified_gmt":"2026-09-28T21:32:25","slug":"del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido","status":"publish","type":"post","link":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/","title":{"rendered":"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Janine Valenzuela Directora Escuela de Hoteler\u00eda y Turismo Universidad de Las Am\u00e9ricas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante algunas semanas, el Desierto Florido convierte a Atacama en uno de los paisajes m\u00e1s sorprendentes del mundo. Miles de visitantes llegan atra\u00eddos por sus colores, biodiversidad y la posibilidad de fotografiar un fen\u00f3meno excepcional. Sin embargo, este 2026 el verdadero desaf\u00edo ya no debe ser conquistar turistas, sino gestionar adecuadamente un destino cuya fragilidad exige mucho m\u00e1s que admiraci\u00f3n. Durante a\u00f1os hemos puesto el \u00e9nfasis en \u00bfcu\u00e1ndo florece?, \u00bfd\u00f3nde observarlo? y \u00bfc\u00f3mo proteger sus especies? Hoy debemos avanzar hacia una pregunta m\u00e1s compleja: \u00bfc\u00f3mo lograr que una floraci\u00f3n de pocas semanas genere beneficios duraderos para Atacama, sin poner en riesgo aquello que justamente queremos mostrar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gestionar el Desierto Florido implica ordenar flujos, evitar la concentraci\u00f3n excesiva de visitantes en zonas sensibles, fortalecer la informaci\u00f3n, se\u00f1al\u00e9tica, accesos, servicios y la seguridad, adem\u00e1s de mejorar la coordinaci\u00f3n entre autoridades, comunidades, empresas y actores tur\u00edsticos. Pero tambi\u00e9n supone mirar m\u00e1s all\u00e1 de la floraci\u00f3n y comprender que este fen\u00f3meno puede ser la puerta de entrada a un territorio mucho m\u00e1s amplio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El reto es que el turista no llegue \u00fanicamente en busca de una fotograf\u00eda, permanezca unas pocas horas y luego se marche. El objetivo de la regi\u00f3n debiera ser lograr que esa visita se transforme en una experiencia m\u00e1s amplia: que conozca el Valle del Huasco, la costa, la gastronom\u00eda, el astroturismo, el patrimonio minero, la naturaleza, comunidades y emprendimientos locales. Que esa visita espor\u00e1dica se convierta en estad\u00eda de largo plazo, en consumo local, en aporte al empleo y&nbsp; encadenamientos productivos capaces de sostenerse m\u00e1s all\u00e1 de la temporada de floraci\u00f3n para &nbsp;proyectarse durante todo el a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed cobra fuerza el concepto de turismo regenerativo. Ya no basta con enfocarse solamente en \u201cno hacer da\u00f1o\u201d. El visitante tambi\u00e9n puede aportar positivamente al destino: contratar gu\u00edas acreditados, comprar a emprendedores locales, respetar la capacidad de acogida, participar en iniciativas de educaci\u00f3n, aprender sobre las especies y valorar el patrimonio natural y cultural. El \u00e9xito tur\u00edstico del Desierto Florido no debiera medirse s\u00f3lo por cu\u00e1ntas personas llegaron, sino tambi\u00e9n por cu\u00e1nto valor permaneci\u00f3 en el territorio y cu\u00e1n reducido fue el impacto provocado sobre este fr\u00e1gil ecosistema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando desaparezca la \u00faltima flor, el verdadero desaf\u00edo ser\u00e1 que sus beneficios permanezcan. El Desierto Florido no necesita solamente visitantes maravillados; tambi\u00e9n requiere de viajeros conscientes de que est\u00e1n ingresando a un ecosistema excepcional y a un territorio habitado. Transformar ese asombro moment\u00e1neo en conservaci\u00f3n, conocimiento y desarrollo local ser\u00e1, quiz\u00e1s, la verdadera medida del \u00e9xito tur\u00edstico de Atacama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Janine Valenzuela Directora Escuela de Hoteler\u00eda y Turismo Universidad de Las Am\u00e9ricas Durante algunas semanas, el Desierto Florido convierte a Atacama en uno de los paisajes m\u00e1s sorprendentes del mundo. Miles de visitantes llegan atra\u00eddos por sus colores, biodiversidad y la posibilidad de fotografiar un fen\u00f3meno excepcional. Sin embargo, este 2026 el verdadero desaf\u00edo ya<\/p>\n<div class=\"read-more-wrapper\"><a class=\"read-more\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/\" title=\"Leer m\u00e1s\"> <span class=\"button \">Leer m\u00e1s<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":25696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[9],"tags":[],"class_list":["post-25670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido - Diario El Labrador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido - Diario El Labrador\" \/>\n<meta property=\"og:description\" content=\"Janine Valenzuela Directora Escuela de Hoteler\u00eda y Turismo Universidad de Las Am\u00e9ricas Durante algunas semanas, el Desierto Florido convierte a Atacama en uno de los paisajes m\u00e1s sorprendentes del mundo. Miles de visitantes llegan atra\u00eddos por sus colores, biodiversidad y la posibilidad de fotografiar un fen\u00f3meno excepcional. Sin embargo, este 2026 el verdadero desaf\u00edo ya Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/\" \/>\n<meta property=\"og:site_name\" content=\"Diario El Labrador\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/profile.php?id=61576120840621\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-28T21:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T21:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2026\/09\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1825\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ElLabradorOf\" \/>\n<meta name=\"twitter:site\" content=\"@ElLabradorOf\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#\\\/schema\\\/person\\\/bc25ff80b4563f9c7f4bd7855df01685\"},\"headline\":\"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido\",\"datePublished\":\"2026-09-28T21:32:23+00:00\",\"dateModified\":\"2026-09-28T21:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/\"},\"wordCount\":494,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/diarioellabrador.cl\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg\",\"articleSection\":[\"Opini\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/\",\"url\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/\",\"name\":\"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido - Diario El Labrador\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/diarioellabrador.cl\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg\",\"datePublished\":\"2026-09-28T21:32:23+00:00\",\"dateModified\":\"2026-09-28T21:32:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#primaryimage\",\"url\":\"https:\\\/\\\/diarioellabrador.cl\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/diarioellabrador.cl\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg\",\"width\":2560,\"height\":1825},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/2026\\\/09\\\/28\\\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/diarioellabrador.cl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#website\",\"url\":\"https:\\\/\\\/diarioellabrador.cl\\\/\",\"name\":\"Diario El Labrador\",\"description\":\"Haciendo noticia desde 1921\",\"publisher\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/diarioellabrador.cl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#organization\",\"name\":\"Diario El Labrador\",\"url\":\"https:\\\/\\\/diarioellabrador.cl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/diarioellabrador.cl\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-Logo-Icono.png\",\"contentUrl\":\"https:\\\/\\\/diarioellabrador.cl\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-Logo-Icono.png\",\"width\":512,\"height\":512,\"caption\":\"Diario El Labrador\"},\"image\":{\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/profile.php?id=61576120840621\",\"https:\\\/\\\/x.com\\\/ElLabradorOf\",\"https:\\\/\\\/www.instagram.com\\\/diarioellabradoroficial\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/diarioellabrador.cl\\\/#\\\/schema\\\/person\\\/bc25ff80b4563f9c7f4bd7855df01685\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/109c326cf2be5c04f048c2c2a2b8b6ef44bf3d8d1d3d4c55d0ac40c4bc994684?s=96&d=initials&r=g&initials=ed\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/109c326cf2be5c04f048c2c2a2b8b6ef44bf3d8d1d3d4c55d0ac40c4bc994684?s=96&d=initials&r=g&initials=ed\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/109c326cf2be5c04f048c2c2a2b8b6ef44bf3d8d1d3d4c55d0ac40c4bc994684?s=96&d=initials&r=g&initials=ed\",\"caption\":\"Editor\"},\"url\":\"https:\\\/\\\/diarioellabrador.cl\\\/index.php\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido - Diario El Labrador","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/","og_locale":"es_ES","og_type":"article","og_title":"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido - Diario El Labrador","og_description":"Janine Valenzuela Directora Escuela de Hoteler\u00eda y Turismo Universidad de Las Am\u00e9ricas Durante algunas semanas, el Desierto Florido convierte a Atacama en uno de los paisajes m\u00e1s sorprendentes del mundo. Miles de visitantes llegan atra\u00eddos por sus colores, biodiversidad y la posibilidad de fotografiar un fen\u00f3meno excepcional. Sin embargo, este 2026 el verdadero desaf\u00edo ya Leer m\u00e1s","og_url":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/","og_site_name":"Diario El Labrador","article_publisher":"https:\/\/web.facebook.com\/profile.php?id=61576120840621","article_published_time":"2026-09-28T21:32:23+00:00","article_modified_time":"2026-09-28T21:32:25+00:00","og_image":[{"width":2560,"height":1825,"url":"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2026\/09\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_creator":"@ElLabradorOf","twitter_site":"@ElLabradorOf","twitter_misc":{"Escrito por":"Editor","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#article","isPartOf":{"@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/"},"author":{"name":"Editor","@id":"https:\/\/diarioellabrador.cl\/#\/schema\/person\/bc25ff80b4563f9c7f4bd7855df01685"},"headline":"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido","datePublished":"2026-09-28T21:32:23+00:00","dateModified":"2026-09-28T21:32:25+00:00","mainEntityOfPage":{"@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/"},"wordCount":494,"commentCount":0,"publisher":{"@id":"https:\/\/diarioellabrador.cl\/#organization"},"image":{"@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#primaryimage"},"thumbnailUrl":"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2026\/09\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg","articleSection":["Opini\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/","url":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/","name":"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido - Diario El Labrador","isPartOf":{"@id":"https:\/\/diarioellabrador.cl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#primaryimage"},"image":{"@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#primaryimage"},"thumbnailUrl":"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2026\/09\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg","datePublished":"2026-09-28T21:32:23+00:00","dateModified":"2026-09-28T21:32:25+00:00","breadcrumb":{"@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#primaryimage","url":"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2026\/09\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg","contentUrl":"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2026\/09\/UDLA_El-desafio-del-Desierto-Florido-Janine-Valenzuela-scaled.jpg","width":2560,"height":1825},{"@type":"BreadcrumbList","@id":"https:\/\/diarioellabrador.cl\/index.php\/2026\/09\/28\/del-espectaculo-natural-al-desarrollo-local-el-desafio-del-desierto-florido\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/diarioellabrador.cl\/"},{"@type":"ListItem","position":2,"name":"Del espect\u00e1culo natural al desarrollo local: el desaf\u00edo del Desierto Florido"}]},{"@type":"WebSite","@id":"https:\/\/diarioellabrador.cl\/#website","url":"https:\/\/diarioellabrador.cl\/","name":"Diario El Labrador","description":"Haciendo noticia desde 1921","publisher":{"@id":"https:\/\/diarioellabrador.cl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/diarioellabrador.cl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/diarioellabrador.cl\/#organization","name":"Diario El Labrador","url":"https:\/\/diarioellabrador.cl\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/diarioellabrador.cl\/#\/schema\/logo\/image\/","url":"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2025\/02\/cropped-Logo-Icono.png","contentUrl":"https:\/\/diarioellabrador.cl\/wp-content\/uploads\/2025\/02\/cropped-Logo-Icono.png","width":512,"height":512,"caption":"Diario El Labrador"},"image":{"@id":"https:\/\/diarioellabrador.cl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/profile.php?id=61576120840621","https:\/\/x.com\/ElLabradorOf","https:\/\/www.instagram.com\/diarioellabradoroficial\/"]},{"@type":"Person","@id":"https:\/\/diarioellabrador.cl\/#\/schema\/person\/bc25ff80b4563f9c7f4bd7855df01685","name":"Editor","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/109c326cf2be5c04f048c2c2a2b8b6ef44bf3d8d1d3d4c55d0ac40c4bc994684?s=96&d=initials&r=g&initials=ed","url":"https:\/\/secure.gravatar.com\/avatar\/109c326cf2be5c04f048c2c2a2b8b6ef44bf3d8d1d3d4c55d0ac40c4bc994684?s=96&d=initials&r=g&initials=ed","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/109c326cf2be5c04f048c2c2a2b8b6ef44bf3d8d1d3d4c55d0ac40c4bc994684?s=96&d=initials&r=g&initials=ed","caption":"Editor"},"url":"https:\/\/diarioellabrador.cl\/index.php\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/posts\/25670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/comments?post=25670"}],"version-history":[{"count":1,"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/posts\/25670\/revisions"}],"predecessor-version":[{"id":25699,"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/posts\/25670\/revisions\/25699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/media\/25696"}],"wp:attachment":[{"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/media?parent=25670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/categories?post=25670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diarioellabrador.cl\/index.php\/wp-json\/wp\/v2\/tags?post=25670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}