{"id":19263,"date":"2026-05-11T18:16:33","date_gmt":"2026-05-11T22:16:33","guid":{"rendered":"https:\/\/diarioellabrador.cl\/?p=19263"},"modified":"2026-05-11T18:16:37","modified_gmt":"2026-05-11T22:16:37","slug":"sernac-fiscaliza-a-las-farmacias-del-pais-para-verificar-que-cumplan-con-la-ley","status":"publish","type":"post","link":"https:\/\/diarioellabrador.cl\/index.php\/2026\/05\/11\/sernac-fiscaliza-a-las-farmacias-del-pais-para-verificar-que-cumplan-con-la-ley\/","title":{"rendered":"SERNAC fiscaliza a las farmacias del pa\u00eds para verificar que cumplan con la ley"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>A trav\u00e9s de esta acci\u00f3n, el Servicio busca verificar que este tipo de locales informen y cuenten con los precios, listas de precios o aparatos electr\u00f3nicos que permitan a las personas conocer de manera simple y accesible los valores de los medicamentos antes de tomar la decisi\u00f3n de compra.<\/strong><\/li>\n\n\n\n<li><strong>Adicionalmente, el organismo revisar\u00e1 que las farmacias cumplan con otros derechos, entre ellos, respeto a la libre elecci\u00f3n, que no apliquen cobros superiores a los informados o publicitados, que indique el jefe de local, entre otros aspectos.<\/strong><\/li>\n\n\n\n<li><strong>En caso de detectar incumplimientos, el SERNAC podr\u00eda denunciar a los locales ante la justicia, en cuya instancia arriesgan multas de hasta 300 UTM, esto es, casi 21 millones de pesos por cada infracci\u00f3n.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Con el prop\u00f3sito de conocer el comportamiento de los locales farmac\u00e9uticos a lo largo del pa\u00eds, el SERNAC comenz\u00f3 un proceso de fiscalizaci\u00f3n para verificar en terreno si cumplen con una serie de derechos que protegen a los consumidores, entre ellos, que informen correctamente los precios de los medicamentos.<\/p>\n\n\n\n<p>El proceso de fiscalizaci\u00f3n, que considera las cadenas nacionales y locales de farmacias&nbsp;en 16 capitales regionales del pa\u00eds, apunta a comprobar si las empresas cumplen con el deber de indicar de manera oportuna el precio de los medicamentos.&nbsp;<\/p>\n\n\n\n<p><br>A trav\u00e9s de esta fiscalizaci\u00f3n, el SERNAC verificar\u00e1 en terreno si los locales farmac\u00e9uticos informan los precios de los productos exhibidos en g\u00f3ndolas, junto con revisar si disponen de lista de precios para medicamentos, o en su defecto, aparatos electr\u00f3nicos, como t\u00f3tem, que permitan a los consumidores revisar el valor y disponibilidad de los medicamentos, de manera simple y accesible.<\/p>\n\n\n\n<p>Es importante recalcar el estricto cumplimiento por parte de las farmacias de este punto, pues es una condici\u00f3n b\u00e1sica para que las personas puedan cotizar adecuadamente y tomar decisiones de forma informada.<\/p>\n\n\n\n<p>Adicionalmente, el SERNAC fiscalizar\u00e1 que los locales respeten el derecho a la libre elecci\u00f3n, que no apliquen cobros superiores a los informados o publicitados, que indiquen el jefe de local, entre otros aspectos.<\/p>\n\n\n\n<p><a><\/a>En caso de detectar incumplimientos graves, el SERNAC podr\u00eda denunciar a los locales ante la justicia, en cuya instancia arriesgan multas de hasta 300 UTM, esto es, casi 21 millones de pesos por cada infracci\u00f3n.<\/p>\n\n\n\n<p><strong>Recomendaciones para los consumidores<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cotice y compare antes de adquirir los medicamentos.<\/li>\n\n\n\n<li>Al comprar sus medicamentos, consulte al qu\u00edmico farmac\u00e9utico la disponibilidad de alternativas bioequivalentes.<\/li>\n\n\n\n<li>Adquiera productos en lugares de venta establecidos, ya que al hacerlo en lugares informales no podr\u00e1 exigir sus derechos como consumidor.<\/li>\n\n\n\n<li>Siga las indicaciones del fabricante respecto al modo de uso, advertencias, precauciones y condiciones de almacenamiento del producto.<\/li>\n\n\n\n<li>Si tiene dudas sobre un producto cosm\u00e9tico o farmac\u00e9utico, consulte al Instituto de Salud P\u00fablica (ISP), pudiendo notificar o denunciar fallas de calidad del producto, productos falsificados, productos sin autorizaci\u00f3n sanitaria, venta en lugares no establecidos, entre otras.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Con el prop\u00f3sito de conocer el comportamiento de los locales farmac\u00e9uticos a lo largo del pa\u00eds, el SERNAC comenz\u00f3 un proceso de fiscalizaci\u00f3n para verificar en terreno si cumplen con una serie de derechos que protegen a los consumidores, entre ellos, que informen correctamente los precios de los medicamentos. El proceso de fiscalizaci\u00f3n, que considera<\/p>\n<div class=\"read-more-wrapper\"><a class=\"read-more\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2026\/05\/11\/sernac-fiscaliza-a-las-farmacias-del-pais-para-verificar-que-cumplan-con-la-ley\/\" title=\"Leer m\u00e1s\"> <span class=\"button \">Leer m\u00e1s<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":19243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cronica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SERNAC fiscaliza a las farmacias del pa\u00eds para verificar que cumplan con la ley - Diario El Labrador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2026\/05\/11\/sernac-fiscaliza-a-las-farmacias-del-pais-para-verificar-que-cumplan-con-la-ley\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SERNAC fiscaliza a las farmacias del pa\u00eds para verificar que cumplan con la ley - Diario El Labrador\" \/>\n<meta property=\"og:description\" content=\"Con el prop\u00f3sito de conocer el comportamiento de los locales farmac\u00e9uticos a lo largo del pa\u00eds, el SERNAC comenz\u00f3 un proceso de fiscalizaci\u00f3n para verificar en terreno si cumplen con una serie de derechos que protegen a los consumidores, entre ellos, que informen correctamente los precios de los medicamentos. 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