{"id":17859,"date":"2026-04-11T18:26:00","date_gmt":"2026-04-11T22:26:00","guid":{"rendered":"https:\/\/diarioellabrador.cl\/?p=17859"},"modified":"2026-04-11T14:34:51","modified_gmt":"2026-04-11T18:34:51","slug":"la-compania-estadounidense-que-lidera-pugna-por-naming-del-monumental-ya-auspicio-estadio-de-mls","status":"publish","type":"post","link":"https:\/\/diarioellabrador.cl\/index.php\/2026\/04\/11\/la-compania-estadounidense-que-lidera-pugna-por-naming-del-monumental-ya-auspicio-estadio-de-mls\/","title":{"rendered":"La compa\u00f1\u00eda estadounidense que lidera pugna por \u2019naming\u2019 del Monumental: ya auspici\u00f3 estadio de MLS"},"content":{"rendered":"\n<p>Uno de los objetivos que <strong>Colo Colo<\/strong> quiere ejecutar tras su Centenario es la <strong>remodelaci\u00f3n del Estadio Monumental<\/strong>, tema m\u00e1s que fundamental para el club.<\/p>\n\n\n\n<p>En ese sentido, los fondos para renovar el recinto de Macul los pondr\u00eda sobre la mesa la compa\u00f1\u00eda estadounidense <strong>Playfly Sports<\/strong>.<\/p>\n\n\n\n<p>Fue el periodista de ESPN, Christopher Brandt, quien detall\u00f3 que dicha empresa \u201cser\u00e1 la encargada de <strong>buscar el naming right del nuevo Estadio Monumental y los recursos secundarios para su ejecuci\u00f3n<\/strong>\u201c.<\/p>\n\n\n\n<p>Dicha empresa, establecida desde 2020, cuenta en su curr\u00edculum con grandes clientes como McDonald\u2019s, Ford y Shell, entre otros. En el mundo del f\u00fatbol, adem\u00e1s, PlyFly fue fundamental para remodelar y auspiciar el estadio del <strong>Real Salt Lake en la MLS<\/strong>.<\/p>\n\n\n\n<p>Tras el visto bueno por unanimidad desde Blanco y Negro, ahora se espera saber que ocurrir\u00e1 con el nuevo Estadio Monumental.<\/p>\n\n\n\n<p>A fines de marzo, el presidente de Colo Colo, An\u00edbal Mosa, indic\u00f3 que <strong>\u201ces factible realizar un estadio para 60 mil personas\u201d<\/strong>, en un proyecto que oscilar\u00eda entre los 100 y 120 millones de d\u00f3lares.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los objetivos que Colo Colo quiere ejecutar tras su Centenario es la remodelaci\u00f3n del Estadio Monumental, tema m\u00e1s que fundamental para el club. En ese sentido, los fondos para renovar el recinto de Macul los pondr\u00eda sobre la mesa la compa\u00f1\u00eda estadounidense Playfly Sports. Fue el periodista de ESPN, Christopher Brandt, quien detall\u00f3<\/p>\n<div class=\"read-more-wrapper\"><a class=\"read-more\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2026\/04\/11\/la-compania-estadounidense-que-lidera-pugna-por-naming-del-monumental-ya-auspicio-estadio-de-mls\/\" title=\"Leer m\u00e1s\"> <span class=\"button \">Leer m\u00e1s<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":17840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-17859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La compa\u00f1\u00eda estadounidense que lidera pugna por \u2019naming\u2019 del Monumental: ya auspici\u00f3 estadio de MLS - Diario El Labrador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2026\/04\/11\/la-compania-estadounidense-que-lidera-pugna-por-naming-del-monumental-ya-auspicio-estadio-de-mls\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La compa\u00f1\u00eda estadounidense que lidera pugna por \u2019naming\u2019 del Monumental: ya auspici\u00f3 estadio de MLS - Diario El Labrador\" \/>\n<meta property=\"og:description\" content=\"Uno de los objetivos que Colo Colo quiere ejecutar tras su Centenario es la remodelaci\u00f3n del Estadio Monumental, tema m\u00e1s que fundamental para el club. En ese sentido, los fondos para renovar el recinto de Macul los pondr\u00eda sobre la mesa la compa\u00f1\u00eda estadounidense Playfly Sports. 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