{"id":11877,"date":"2025-11-25T18:14:28","date_gmt":"2025-11-25T22:14:28","guid":{"rendered":"https:\/\/diarioellabrador.cl\/?p=11877"},"modified":"2025-11-25T18:14:29","modified_gmt":"2025-11-25T22:14:29","slug":"comercio-se-entusiasma-con-black-friday-y-navidad-y-se-resigna-al-balotaje-presidencial","status":"publish","type":"post","link":"https:\/\/diarioellabrador.cl\/index.php\/2025\/11\/25\/comercio-se-entusiasma-con-black-friday-y-navidad-y-se-resigna-al-balotaje-presidencial\/","title":{"rendered":"Comercio se entusiasma con Black Friday y Navidad, y se resigna al balotaje presidencial"},"content":{"rendered":"\n<p><strong><em>El cierre de 2025 encuentra a los consumidores en Chile \u00abm\u00e1s dispuestos a gastar\u00bb que otros a\u00f1os, y ya acostumbrados a combinar compras f\u00edsicas y virtuales, seg\u00fan expertos.<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>La segunda vuelta del 14 de diciembre provocar\u00e1, sin embargo, ca\u00eddas de casi 50% respecto a un domingo normal para la \u00e9poca: \u00abMillonarias p\u00e9rdidas\u00bb, lamenta el retail<\/em><\/strong>.<\/p>\n\n\n\n<p>El <strong>comercio chileno se prepara para una Navidad de alto movimiento<\/strong>, con el <strong>Black Friday<\/strong> como catalizador, pero con la sombra de un comentado <strong>feriado obligatorio<\/strong> por la elecci\u00f3n presidencial del 14 de diciembre.<\/p>\n\n\n\n<p>Antes de llegar a esa fecha, el sector espera impulsar las ventas con el Black Friday, que se extender\u00e1 entre el 28 de noviembre y el 1 de diciembre, y que <strong>contar\u00e1 con ofertas tanto en el comercio electr\u00f3nico como en tiendas presenciales<\/strong>.<\/p>\n\n\n\n<p>\u00ab<strong>Las proyecciones para esta versi\u00f3n son de 550 millones de d\u00f3lares tanto online como presencial<\/strong>\u00ab, destac\u00f3 <strong>Yerka Yukich<\/strong>, directora ejecutiva de e-Commerce de la C\u00e1mara de Comercio de Santiago (CCS).<\/p>\n\n\n\n<p>El detalle de las tiendas participantes est\u00e1 en <a href=\"https:\/\/cyber.cl\/blackfriday\" target=\"_blank\" rel=\"noreferrer noopener\"><em>el sitio web Cyber.cl<\/em><\/a>, donde adem\u00e1s se pueden revisar en un mapa los locales f\u00edsicos adheridos. Esto subraya la tendencia de la omnicanalidad, donde<strong> la tienda f\u00edsica sigue siendo \u00abmuy relevante<\/strong>, <strong>complement\u00e1ndose con lo digital<\/strong>\u00ab, seg\u00fan indic\u00f3 <strong>Andr\u00e9s Bogolasky<\/strong>, presidente del gremio Marcas del Retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Cierre por elecciones el 14 de diciembre<\/em><\/strong><\/h2>\n\n\n\n<p>Sin embargo, el optimismo de la temporada se ve empa\u00f1ado por un factor externo de gran impacto:<strong> el cierre obligatorio del comercio el domingo 14 de diciembre<\/strong>, con <strong>motivo de la segunda vuelta presidencial<\/strong>.<\/p>\n\n\n\n<p>La situaci\u00f3n es vista por preocupaci\u00f3n por Bogolasky, que<strong> lament\u00f3 un cierre obligatorio \u00aben pleno peak de ventas\u00bb por Navidad<\/strong>, fecha clave para el comercio nacional.<\/p>\n\n\n\n<p>\u00ab<strong>Esta medida puede provocar ca\u00eddas de hasta un 45% en un solo d\u00eda y p\u00e9rdidas millonarias<\/strong>, afectando especialmente a trabajadores que dependen de sus comisiones\u00bb, alert\u00f3 el representante del gremio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Ventas online del tercer trimestre<\/em><\/h2>\n\n\n\n<p>En otro frente, la C\u00e1mara Nacional de Comercio report\u00f3 los resultados de las ventas online del retail durante el tercer trimestre,<strong> registrando una ca\u00edda en 12 meses de 4,6%<\/strong>, pero que se atribuye a la fecha del Cyber Monday y el evento anterior, que en 2024 parti\u00f3 a fines de septiembre y que este a\u00f1o se realiz\u00f3 \u00edntegramente en octubre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cierre de 2025 encuentra a los consumidores en Chile \u00abm\u00e1s dispuestos a gastar\u00bb que otros a\u00f1os, y ya acostumbrados a combinar compras f\u00edsicas y virtuales, seg\u00fan expertos. La segunda vuelta del 14 de diciembre provocar\u00e1, sin embargo, ca\u00eddas de casi 50% respecto a un domingo normal para la \u00e9poca: \u00abMillonarias p\u00e9rdidas\u00bb, lamenta el retail.<\/p>\n<div class=\"read-more-wrapper\"><a class=\"read-more\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2025\/11\/25\/comercio-se-entusiasma-con-black-friday-y-navidad-y-se-resigna-al-balotaje-presidencial\/\" title=\"Leer m\u00e1s\"> <span class=\"button \">Leer m\u00e1s<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":11841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cronica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comercio se entusiasma con Black Friday y Navidad, y se resigna al balotaje presidencial - Diario El Labrador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diarioellabrador.cl\/index.php\/2025\/11\/25\/comercio-se-entusiasma-con-black-friday-y-navidad-y-se-resigna-al-balotaje-presidencial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comercio se entusiasma con Black Friday y Navidad, y se resigna al balotaje presidencial - Diario El Labrador\" \/>\n<meta property=\"og:description\" content=\"El cierre de 2025 encuentra a los consumidores en Chile \u00abm\u00e1s dispuestos a gastar\u00bb que otros a\u00f1os, y ya acostumbrados a combinar compras f\u00edsicas y virtuales, seg\u00fan expertos. La segunda vuelta del 14 de diciembre provocar\u00e1, sin embargo, ca\u00eddas de casi 50% respecto a un domingo normal para la \u00e9poca: \u00abMillonarias p\u00e9rdidas\u00bb, lamenta el retail. 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